Information for Sellers of homes in Montgomery County Maryland

It used to be enough to stick a sign in a yard,
put an ad in the paper, then wait until a buyer
came along.

Those days are gone.

Selling a house today requires extensive market knowledge, innovative marketing techniques, and aggressive tactics.

Ken Crowley is up to the challenge. Here is an overview of just some of the methods Ken will use to get your home SOLD!

1) A fair and honest assessment of current market value based on recent sales of homes like yours.

Properly pricing your house for sale is critical. Priced too high, your house may sit on the market for months. Too low, and you may lose thousands of dollars. Ken and will educate you about the current market so that you can price your house where it needs to be to get you the best terms in the shortest amount of time!

2) Frank advice on what needs to be done to put your house in the best condition possible for sale.

Every home, no matter how nice, has a few things that can be done to make it more appealing to buyers. Ken will tell you which repairs or improvements will help to enhance your positioning in the market and bring you the biggest return for your efforts!

3) Marketing that goes beyond the ordinary.

Although price and condition (along with location) are the primary factors in whether your house will sell, aggressive and creative marketing can help get a better price in less time.

Ken uses a wide range of tools, from direct mail and mass advertising to telemarketing and targeted promotion, to email and the World Wide Web. Along with traditional marketing tools, their sales arsenal includes electronic brochures, virtual tours, and more. Ken leaves nothing to chance when it comes to marketing your home.

4) Sound advice based on knowledge and experience.

Let's be frank: one of the things you hire an agent for is their experience and knowledge of the marketplace.

Ken will advise you every step of the way through the sale process, especially on offers you receive. With nearly 20 years experience, you can count on direct, unvarnished advice and recommendations.

5) Professional Real Estate Service.

Ken takes their responsibility to their clients seriously. Your needs and wishes are always clearly supported and your interests strongly represented at every turn. From contract negotiation to closing details, Ken and his team will provide you with professional real estate service.

6) Full and frequent communication.

What's the biggest complaint most people have about their agent? "I never heard from them after they listed my house!"

That will not happen with Ken! In addition to frequent personal contacts by Ken, his administrative support staff will help to follow-up on showings, keep the home supplied with marketing materials, coordinate advertising, and keep you informed during the home selling process. Expect regular reports and detailed follow-up. And when your home goes under contract, the terms and conditions are monitored closely to ensure a successful closing!